
Ultimately, it's not what you get, but who you become.


This website was created because my PR agency wanted to make life easier for themselves and the media. I have only agreed to make this rather embarrassing page under two conditions. Number 1 that I will be able to add my favorite quotes and number 2 that this disclaimer will be here. So here it is.


He turns “commercial sustainability” into reality by building profitable business models dedicated to sustainable fashion. Founder of Yellow Octopus Group – which he was awarded Queen’s Award for Enterprise for. Creator of the reGAIN mobile app, Co-founder of Loop Digital Wardrobe and lead investor and board director of the Reflaunt.com platform. He holds several senior board positions at companies specializing in circular fashion business model, such as Love The Sales and Upcycle Labs. A highly engaged and principled sustainability champion actively involved in industry associations and advocacy groups promoting the fashion industry’s shift to circular economy based solutions. General Partner of Circular Fashion Impact Fund, which was created in partnership with PDS Multinational, a leading company in the supply chain sector valued at $1.5 billion.
Yellow Octopus Group is a leading European provider of Commercial Sustainability Solutions to Fashion Industry. Within Yellow Octopus Group Ecosystem and its Circular Fashion Impact Fund there is a family of companies within sustainability and technology space working toward achieving an ultimate goal of creating Circular Fashion. Yellow Octopus Group companies are working with major global brands providing sustainable services including Take Back Programs, Stock Exits, Re-commerce Models, Upcycling and Tech for Good software.st. Ea, consequatur.
UPCYCLE LABS is a material science and technology company providing innovative upcycling services for fashion brands & retailers to convert their unwanted inventory into new high- quality décor products, store fittings and more. Innovative patent pending technologies to accelerate fashion’s transition from linear to circular business model.
Reflaunt is a circular designed technology that bridges 1st and 2nd hand fashion e- commerces. Development of a re-ecommerce solution that conncects brands to second- hand marketplaces (adopted by e.g. Balenciaga, COS, H&M Group, Harvey Nichols and Net- a-Porter).
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The man in the arena it is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.
This website was created because my PR agency wanted to make life easier for themselves and the media. I have only agreed to make this rather embarrassing page under two conditions. Number 1 that I will be able to add my favorite quotes and number 2 that this disclaimer will be here. So here it is.